Loyalty, performance
and productivity



Results for organisations

Productivity improvements, talent retention and better financial performance are just some of the business benefits that come as a result of working parent support programmes.

Better financial performance

“Companies with a higher representation of women in senior management positions financially outperform companies with proportionally fewer women at the top.” Research company Catalyst came to this conclusion after examining the results of companies consistently in the Fortune 500.

Additional research into diversity and corporate financial performance by groups including McKinsey and Goldman Sachs have come to similar conclusions.

It’s a strong reason for companies to retain and advance talented women. And demonstrating support for the dual roles of working parents is one of the best ways to do that.

Read more

Connecting Corporate Performance and Gender Diversity

McKinsey Feature – Women Matter

Moving mindsets on gender diversity Mckinsey Global Survey Results

Organisations who consider the needs of working parents have lower staff turn-over.

AHRI Pulse Survey – Identifying Retention Strategies that work


Productivity and motivation

Another positive impact on the bottom line is the result of motivation, productivity and performance. Working parent support programmes foster engagement and motivation in two ways:

  1. By developing strategies to help parents balance responsibilities and focus on what’s important at work and at home
  2. By implementing the support programme, the business demonstrates its commitment to them, creating a commitment in return

Talent turnover reduced, talent attraction increased

Working parent programmes demonstrate real support for the parents in your organisation and as a result increase the commitment of your current talent – and gain the attention of potential talent at the same time.

Surveys after the completion of our programmes show participants feel more positive and committed towards their employers as a result of the support.

Improved culture and communications

Our programmes encourage working parents to get together and share their experiences as well as their solutions to common issues. This creates a powerful network of working parents and support within your business.

This network can provide valuable insights and feedback into organisational improvement. The network can also provide role models and mentorship for other employees down the track.

We set up systems to ensure that this valuable network continues beyond the face-to-face time we spend with participants

Giving assistance to motivated female employees who also happen to have significant non-work responsibilities can only improve the productivity, job satisfaction and retention of staff.

Senior Manager Audit, KPMG

HOW DO YOU DO IT?

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